Focusing on overall Carbon Efficiency keeping the Water-Nexus in mind.
Using Labels is Branding which should always deliver promises to those who pay for it
Aspiring socially fair inclusive evenly spread economic progress within planetary boundaries
Does every doable CO₂ reduction really make sense at any cost to society?
Living on the Binary Logics of Carbon and Water
85% world-population can’t afford to overpay for waste
Terrestrial Carbon we don’t Use we lose in the 2°C Budget