What nobody yet wants to know
In retrospect Iconvienna 2018 BRAND Global Summit Annual’s article of mine
Focusing on overall Carbon Efficiency keeping the Water-Nexus in mind.
Using Labels is Branding which should always deliver promises to those who pay for it
Aspiring socially fair inclusive evenly spread economic progress within planetary boundaries
Does every doable CO₂ reduction really make sense at any cost to society?
Living on the Binary Logics of Carbon and Water