Mankind released the Anthropocene and irreversibly became responsible for its future. In an ever faster accelerating dematerializing World increasingly supported by Artificial Intelligence human knowledge representation has become a source of inequalities among global population. As a consequence urbanization, expected to support a more evenly spread of wealth and access to education, furtherance of culture and peace became a prevailing societal trend. While rural population enjoys a closer relation to the divinity of Nature, urban population must rely on honest transparency and communication for a healthy relationship to its nutrition and Nature delivering it.
For the sake of sustainability humans would be required to take stewardship over Anthropocene. So the knowledge on the various nexis between Nature and forms of living represented in every individual‘s head becomes a key. Somebody once said that a Smart City in the first place requires smart citizens. But above and beyond it must be planned for highest possible Quality of Life under the lowest possible consumption of resources. In the First and Emerging World many great achievements and ongoing initiatives on efficiency improvements contribute to such a better world. But there is still tremendous potential to bring individuals‘ engagement for planetary stewardship up to the speed mitigation of adverse effects of urbanization would need. In seach of what can influence attitude and behavior strong and ubiquitously enough to effectively reach out to an individual level, I got intrigued by brands!
Brands have come a long way from fire-marking husbandry animals for identitfication over differentiation, unique selling proposition [USP] representation to protective rights for the latter. With the new means of communication brands have evolved to conveying deja vu experiences and emotions able to engage consumers. Once being perceived trustworthy brands provide orientation to people and can get their loyalty in return. But nowadays brands have gone way beyond consumer targeted communication. They also play an important role in companies‘ relations management regarding their employees enthusiasm, their investors‘ ethic grading as well as their suppliers‘ and service partners‘ pride and can unlock multiplier effects in Corporate Social Responsibility [CSR] engagements for Society. Together with the actual trend of people longing for “Well Being“ great brands’ CSR could take a key role to bring sustainability stewardship into the top ranks on people‘s mindsets.
When I say sustainability I mean People – Planet – Profit opportunities and absolutely not the nowadays quite common indulgence tokenism of all sorts of “Green“ profiteers‘ business models. Carbotopia™ developed from modeling different combinations of existing State of the Art Technologies into a Waste Valorization concept enabled by Carbon Circularity. It started from the perception that the best indicator for the level of a civilization is how it deals with its wastes. Starting from how much is wasted to the destinies where it is disposed to in which ways! Antoine Frérot, currently acting Chief Executive Officer of Veolia says: “Today’s waste are the resources of tomorrow!“ This has been being already true ever since the Archean, second Eon in our planet‘s history, where life started to build from Carbon and Water under mineral catalysis from external energy and which‘s debris had become the fossil resources we are still using today.
Until now most Carbon contained in waste being at least 30% of mass owed to the structure of carbohydrates is disposed into air. Whether waste gets incinerated or is left to rot in landfills or dumps, the destiny of thrown AWAY is always AIR. Only good composting practices may retain up to 50% Carbon ligated in soil organic tissue, able to store water and nutrients. This could safe agriculture a lot of cost for chemicals over time. But unfortunately Soil Organic Carbon also tends to retain pesticides and persistent herbicides we don‘t want to cumulate in our food chain. Carbon Circularity by physical Carbon Capture for re-Use in contrary decomposes waste into just highly pure Carbon plus Water at a Carbon Efficiency of 75%. Re-Use of the Carbon in neat Polyolefin plastics comprising 85% of today‘s packaging could keep 50% of the original waste Carbon content stored in matter over several new product life-cycles along such plastics‘ recycling cascade. Until such Renewable Plastics came back to decomposition for a repeated resurrection.
At the substitution rate of two liters crude oil per kilogram Recycled Carbon its Circularity can compete against fossil plastics starting from U$30 per barrel crude oil and self- finance all the waste treatment without needing to charge the Private for what the Public can‘t afford. This would allow also poor countries to stop waste leaking into oceans by Carbon Circular waste treatments.